Some products are part of people’s history, they characterize it and are unforgettably linked to it. Just like cologne for Germans or Marseille soap for the French, Borotalco is an unmistakable icon for Italians that “smells good“, clean, and brings back pleasant childhood memories. With its 120 years long history, Borotalco has contributed to Italian culture and tradition by becoming a symbol of Italian identity. This historical significance carries the excellence of Italian craftsmanship, widespread in Italy and abroad with simple everyday personal care products that combine efficacy and pleasure.