Chilly Launches a New Communication Campaign
Chilly is back on media channels with its new campaign, ‘Fresh from Chilly’, which unveils the brand’s new identity and redefines the narrative around intimate hygiene.
‘Fresh from Chilly’ promotes a light-hearted and positive approach to intimacy, breaking the taboos and normalising conversations on this topic.
The essence of freshness, which has always been Chilly’s unmistakable signature, is transformed into an attitude; a serene and carefree way of approaching daily life with lightness and confidence.
The campaign aims to inspire women, especially those of the younger generation, to feel good about themselves. At the same time, it raises awareness of the importance of taking care of intimate well-being on a daily basis, with products that have been specially formulated with care and respect for intimate areas.
You might also like this
Other stories
Bolton Acquires Madel
We’ve reached an agreement to acquire Madel, an Italian family business and leader in Home Care products with a low environmenta...
Our Packaging Projects Won the CONAI Ecodesign Award
This month, we won the Call for Ecodesign organised by CONAI, the Italian National Packaging Consortium, with 16 of our sustaina...
Bolton Joins Industry Plastic Packaging Initiative
Our Home & Personal Care Business Unit recently voluntarily joined the International Association of Soaps, Detergents and Cleani...