Bolton Acquires Madel

Madel has been manufacturing and selling a wide range of Home and Personal Care products on the Italian market for over 40 years. It is also a leader in environmental sustainability thanks to its flagship Home Care brand Winni’s. The acquisition will be completed following approval by the relevant anti-trust authorities and will allow us to significantly strengthen our position and become the leading green player in the Home Care market in Italy.

“This new acquisition is part of our strategic plan to grow while respecting the environment, people, and the communities in which we operate. Sustainability is a fundamental value that we want to continue to transfer to our consumers through high-quality products.” 
Giuseppe Morici, CEO of Bolton Group.

This acquisition reinforces our sustainability-driven growth strategy. Not only will we gain important know-how in the research and development of green products, the acquisition will also strengthen our production capacity. At the same time, we will continue to support the Winni’s, Pulirapid, Disinfekto, and Smacchiotutto brands, ensuring solid growth within their target markets.

“Madel and Bolton Group share similar histories and values. We are both Italian family businesses that bring excellent quality products into consumers’ homes without neglecting ethical and environmental aspects. We are thrilled to have reached this agreement with a company so close to our own, and we are sure of the value that Bolton will bring to our brands”, commented Maurizio Della Cuna and Giacomo Sebastiani, respectively President and Vice President of Madel.