Personal Care
For decades, our portfolio of iconic brands has provided quality personal care products to millions of people around the world.
Personal Care for Millions of People
Deodorants, bath foams, soaps, femine hygiene, sunscreens, and digestives: through our extensive brand portfolio, including Neutro Roberts, Borotalco, Acqua alle Rose, Chilly, Bilboa, and Brioschi, we produce and market essential daily personal care and hygiene products for the entire family, from the youngest to the oldest.
Combining tradition with innovation, our dynamic brands offer a comprehensive range of personal care products designed with our customers' needs and their skin in mind, supporting them every day through every challenge.
Our Personal Care Brands
Life smells good.
Read how our Personal Care products make the difference
Our Stories
Chilly Launches a New Communication Campaign
Chilly is back on media channels with its new campaign, ‘Fresh from Chilly’, which unveils the brand’s new identity and redefine...
Bolton Acquires Madel
We’ve reached an agreement to acquire Madel, an Italian family business and leader in Home Care products with a low environmenta...
Our Packaging Projects Won the CONAI Ecodesign Award
This month, we won the Call for Ecodesign organised by CONAI, the Italian National Packaging Consortium, with 16 of our sustaina...
