Home Care
Our more than 20 trusted brands offer innovative home care products that bring comfort and convenience to everyday life at home.
Circular Packaging and Sustainable Formulations
By transitioning towards renewable resources and integrating recycled or regenerated materials into our products and packaging, we aim to reduce our environmental footprint and also contribute to the circularity and resilience of the home care industries.
In the Homes and Hearts of Millions
We understand that the home is a sanctuary, and our mission is to make it as comfortable, clean, and convenient as possible. Through our carefully developed products and unwavering commitment to customer needs, we strive to make everyday living easier and more enjoyable for homes around the world.
Our extensive portfolio is thoughtfully curated to include a variety of essential products designed to meet the highest standards of quality and efficiency. Among these are top-tier detergents, effective laundry additives, versatile surface and floor cleaners, and reliable tissue paper products. With renowned brands such as Omino Bianco, Smac, WC Net, and Winni's leading the charge, we ensure that practical and efficient solutions for daily household challenges are always within reach.
Our state-of-the-art plants and R&D sites, located in Italy, stand as a testament to our dedication to quality and our continuous pursuit of improvement.
Our Home Care Brands
We make the family home more comfortable and cleaner with products that are safe and easy to use.
Discover how our Home Care products make the difference
Our Stories
Pioneering Sustainable Cleaning Solutions: Winni’s Introduces Bio Fermentation Technology
Winni’s has always been at the forefront of innovative solutions that prioritize safety for both people and the environment. Wit...
Winni’s New Campaign Focuses on Nature's Power
In August, Winni’s returned to media channels with a new communication campaign. The campaign demonstrates Winni’s commitment to...
Bolton Acquires Madel
We’ve reached an agreement to acquire Madel, an Italian family business and leader in Home Care products with a low environmenta...
