Borotalco
Embrace life
Origins
In 1878, Henry Roberts invented Boro – Talcum in his pharmaceutical laboratory in Florence. It was the first 100% Italian multi-benefit skin powder with a unique scent. The powder was packaged in an iconic green box and was soon found in many Italian homes. Over the years, the brand expanded its range, with products for all ages and every occasion.
Growth
Expertly merging tradition and innovation, Borotalco offers a comprehensive range of personal care products with a timeless fragrance. In recent years, the brand has grown beyond its borders and introduced the whole world to an Italian personal care icon.
How an iconic Italian brand captured the hearts of millions of people around the world.
Discover how we make the difference
Our Stories
Chilly Launches a New Communication Campaign
Chilly is back on media channels with its new campaign, ‘Fresh from Chilly’, which unveils the brand’s new identity and redefine...
Bolton Acquires Madel
We’ve reached an agreement to acquire Madel, an Italian family business and leader in Home Care products with a low environmenta...
Our Packaging Projects Won the CONAI Ecodesign Award
This month, we won the Call for Ecodesign organised by CONAI, the Italian National Packaging Consortium, with 16 of our sustaina...