When Rio Mare was launched in 1967, it was truly a revolutionary product. The inspired idea of selling tuna – which until then was sold by weight – in single-serving cans was a runaway success story that not only created a whole new product category but also opened the door to new marketing, packaging and communications strategies.

Over time, Rio Mare has expanded its range of delicious and healthy products by diversifying its fish varieties and continuously launching innovations to offer a unique and outstanding portfolio which now comprises tuna in olive oil, tuna specialties, tuna in brine, tuna salads, tuna for pasta, salmon, mackerels and fish spreads.

Worldwide, Rio Mare represents the unmistakable real Italian taste, combining prime quality fish with the finest olive oil and selected ingredients, crafted with more than 50 years of expertise. It is the N°1 canned fish brand in Italy and Europe.

Every day, Rio Mare inspires millions of people to add more fish to their diet by creating amazing recipes with its products and enhancing their high nutritional values. At the same time, it strengthens its brand reputation with its resolute commitment to sustainable development.

For Rio Mare, sustainable development is about adopting sustainable fishing practices, protecting the marine ecosystem, ensuring respect for human rights throughout the supply chain and taking action to improve ocean health. Through strategic partnerships with global NGOs such as the WWF and Oxfam, Rio Mare is changing the rules and setting the highest possible standards for the canned fish industry.

Furthermore, Rio Mare’s transparent supply chain enables the brand to guarantee complete traceability for all its tuna products.