Winni's | Bolton

The brand

Winni’s Products Are Differents

Winni’s is the Italian leader in the sustainable Home Care market. It takes care of families and the environment, offering a full range of high-quality and sustainable products.

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Origins

Winni’s is the success story of a young Italian brand with a unique positioning. The company has always delivered innovative formulas and distinctive products. Winni’s products are different because they really do have a low environmental impact - in every production phase. They are biodegradable and safe for even the most sensitive skin.

Growth

Over the years, Winni’s has extended its portfolio to meet all consumers' cleaning needs, covering the main HC segements: laundry liqudi detergents, softeners, hand dishwashing and automatic dishwashing detergents, small surfaces and floor cleaners, WC cleaners and additives. In 2022, Winni’s joined the Bolton family to keep growing together.

Sustainability

Winni's aims to make eco-friendly choices accessible to all without sacrificing performance. This strong commitment to quality and sustainability is evident throughout their entire process from production to packaging. For example, the brand uses renewable materials instead of raw materials as much as possible. Processes have been made more sustainable, and the surfactants used are completely and quickly biodegradable.

Winni’s aims to offer products that are safe and effective, but also respect the environment and living beings.

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Our Stories

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Pioneering Sustainable Cleaning Solutions: Winni’s Introduces Bio Fermentation Technology

Winni’s has always been at the forefront of innovative solutions that prioritize safety for both people and the environment. Wit...

Winni’s New Campaign Focuses on Nature's Power

In August, Winni’s returned to media channels with a new communication campaign. The campaign demonstrates Winni’s commitment to...

Bolton Acquires Madel

We’ve reached an agreement to acquire Madel, an Italian family business and leader in Home Care products with a low environmenta...

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