Omino Bianco
Makes life go round
Origins
Omino Bianco was born in Italy in 1954. The logo with the little man has become a true icon. A widely-recognised brand and symbol of effectiveness and safety in the world of stains.
Growth
Over the years, the brand has expanded its product range to meet almost every laundry need by covering the following segments: liquid, powder and caps detergents, pre-treatments, whiteners, stain removers, delicate bleaches, hygiene additives, colour catchers, and anti-limescale.
Sustainability
Omino Bianco uses a 360° sustainability approach. From natural ingredients and formulas to the design of recyclable packaging that contains recycled materials.
Caring for people is at the centre of Omino Bianco’s journey towards sustainability.
Read more about Bolton
Our Stories
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Winni’s has always been at the forefront of innovative solutions that prioritize safety for both people and the environment. Wit...
Winni’s New Campaign Focuses on Nature's Power
In August, Winni’s returned to media channels with a new communication campaign. The campaign demonstrates Winni’s commitment to...
Bolton Acquires Madel
We’ve reached an agreement to acquire Madel, an Italian family business and leader in Home Care products with a low environmenta...
