Rio Mare | Bolton

The brand

The #1 Canned Fish Brand in Italy and Europe

Worldwide, Rio Mare represents the unmistakable taste of Italy. Combining prime quality fish with the finest olive oil and selected ingredients, crafted with more than 60 years of expertise. Doing more with less – that's the essence of Italian cuisine. And that philosophy carries over to how we source our fish.

Every day, Rio Mare inspires millions of people to add more fish to their diet by creating amazing recipes with its products and enhancing their high nutritional values. At the same time, it strengthens the reputation of the brand with its resolute commitment to sustainable development. From our love and respect for the sea, we aim to revolutionize standards in the canned fish industry. Together with WWF, we work to improve biodiversity, ensure healthy fish stocks, and protect livelihoods in coastal communities. Our promise is to create a world where we can live, work, and thrive in harmony with the oceans.

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#

Canned fish brand in Europe

.7 %

Tuna fished from responsibly managed fisheries

+

Years of expertise

Origins

When Rio Mare was launched in 1967, it was truly a revolutionary product. The inspired idea of selling tuna – which until then was only sold fresh – in single-serving cans was a runaway success story that not only created a whole new product category but also opened the door to new marketing, packaging and communications strategies.

Growth

Over time, Rio Mare has expanded its range of delicious, healthy products by diversifying its fish varieties and continuously launching innovations.

It is now the number one canned fish brand in Italy and Europe. Every day, Rio Mare inspires millions of people to add more fish to their diet.

Sustainable commitment

Rio Mare adopts sustainable fishing practices and takes actions to improve the health of the oceans, while respecting human rights throughout the supply chain. Through transformative partnerships with global NGOs, Rio Mare is raising the bar for sustainability.

Certifications

Rio Mare supports the MSC certification, currently recognized as the best international existing sustainability standard for seafood. That's why the brand is committed to have 100% of tuna coming from MSC certified fisheries by 2030.

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