On 15 and 16 March 2023, our Collistar brand welcomed its guests back to Casa Collistar to celebrate its 40th anniversary with an immersive journey through the brand’s history, through a series of beauty experiences that express its essence.
Casa Collistar was hosted in the splendid setting of Villa Necchi Campiglio (Via Mozart 12), an architectural jewel designed by Piero Portaluppi in the early 1930s and a FAI – Fondo per l’Ambiente Italiano (Italian Environmental Fund) property since 2001.
Collistar offered a multi-sensory journey to discover the Italian essence of beauty, leveraging on its values, its sustainability approach and its iconic products.
During the two days full of appointments, visitors were projected into the special beauty world of our brand through a series of beauty talks and CollistarClasses dedicated to skincare and make-up, together with speeches, personalised consultations, product trials, and beauty moments dedicated to guests.