Since 1954, Omino Bianco has been taking care of the whole Italian family’s laundry needs, founding the stain remover category and becoming the historical leader of the laundry additives market in Italy.

Over the years, the brand has expanded its product range to meet almost all laundry needs by covering the following segments: liquid detergents, pre-treatments, whiteners, delicate bleaches, hygiene additives, color catchers, and anti-limescale.

Omino Bianco is committed to sustainability, which means acting responsibly towards the environment, people and the community. This is a 360° approach that encompasses all the components that lead to the creation of Omino Bianco’s products, from the use of natural ingredients and formulas to the design of recyclable packaging containing recycled materials.

In addition, Omino Bianco has always been close to Italian families, supporting them with initiatives aimed at providing concrete help to those experiencing hardship. Concrete examples are represented, for example, by the collaborations with the Italian Red Cross and the Italian Food Bank.