Omino Bianco has long been working alongside non-profit associations to support projects of scientific and social importance.

In 2020, the brand’s commitment is aimed at supporting “Gold for Kids“, the Umberto Veronesi Foundation project dedicated to childhood and adolescent cancer.

Omino Bianco’s support consists of an important donation, to which consumers will be able to contribute through the purchase of two products.

With the aim of supporting the initiative in the best possible way, the Bolton Group brand has planned a comprehensive communication plan, which includes both display materials at the point of sale and the implementation of a social plan, in order to involve the target audience both in-store and online.